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Agency for Agencies: NeXT Streamlines Event Management for Japan's Burgeoning Live-Streaming Sector

Impact: 2⏱️ 1 min read

Agency for Agencies: NeXT Streamlines Event Management for Japan's Burgeoning Live-Streaming Sector

Read original at ASCII.jp

TechLens NEWS AI Analysis

Key Points

  • Japanese firm NeXT is launching a comprehensive B2B service for talent management agencies specializing in 'livers' (live streamers).
  • The service acts as a one-stop shop for event planning, IP collaboration, negotiation, and high-end ad creative production.
  • This move aims to offload operational burdens from agencies, allowing them to focus on core talent management while scaling revenue through corporate tie-ups.

💡 Action Point

Evaluate whether your influencer management software or agency partners provide integrated OOH (out-of-home) buying and creative production to maximize cross-platform ROI.

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